BBA in Marketing Management

This program is dedicated to providing its students with well-rounded, state-of-the-art education in the modern principles of marketing and allied disciplines. The department prepares its students for a rewarding career in marketing as practitioners and academics, with the help of an innovative curriculum and dynamic programs.

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BBA in Marketing Management Structure

OVERVIEW

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This program is dedicated to providing its students with well-rounded, state-of-the-art education in the modern principles of marketing and allied disciplines. The department prepares its students for a rewarding career in marketing as practitioners and academics, with the help of an innovative curriculum and dynamic programs.

PROGRAM STRUCTURE

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The three-year graduate degree program, BBA in Marketing Management is spread across 3 years and includes 5 subjects in each semester. The detailed program structure is as follows :

First Year (Semester – 1)

Sr. No.	Subjects
1	Principles of Management – I
2	Principles of Micro Economics
3	Basic Accounts – I
4	Business Communication
5	Computer Fundamentals

First Year (Semester – 2)

Sr. No.	Subjects
1	Organizational Behavior
2	Principles of Macro Economics
3	Basic Accounts – II
4	Management Information System
5	International Business

Second Year (Semester – 3)

Sr. No.	Subjects
1	Human Resource Management
2	Marketing Management
3	Legal Aspects of Business
4	Cost and Management Accounting
5	Conflict Management & Negotiation Skills

Second Year (Semester – 4)

Sr. No.	Subjects
1	Entrepreneurship Development
2	Leader Skills and Managerial Effectiveness
3	Project Management
4	Small Business Management
5	Digital Marketing & E-Commerce

Third Year (Semester – 5)

Sr. No.	Subjects
1	Total Quality Management
2	Consumer Behavior
3	Retail Management
4	Rural Marketing
5	Distribution & Salesmanship

Third Year (Semester – 6)

Sr. No.	Subjects
1	Customer Management
2	Advertising & Branding
3	International Marketing
4	Services Marketing
5	Visual Merchandising

ELIGIBILTY & FEES

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Duration: 3 years (6 Semesters)

The University welcomes applications from all the aspirants who have completed their High School Examination in any discipline from any recognized university or an equivalent diploma recognized by the University Grants Commission with a minimum of 40% marks

10th (SSC) Statement of Marks
12th (HSC) Statement of Marks
Photo ID Proof (PAN card / Passport / Driving License / Election Card )
Aadhaar Card
Passport Size Photograph (not more than 3 months old)
Self Declaration on Rs. 100 stamp paper

For all the students who wish to take admission in the graduate degree program of BBA in Marketing Management the university offers the following options for payment of fees:

1. Full Fee Payment

Particulars	Amount (For Indian Student)
Admission Processing Fee	INR 1,100/-
Full Fee to be paid	INR 99,000/-

2. Payment on a yearly basis ( 3 installments)

Particulars	Amount (For Indian Student)
Admission Processing Fee	INR 1,100/-
Program duration (years)	3
Program fee per year	INR 33,000/-

2. Payment on a semester basis ( 6 installments)

Particulars	Amount (For Indian Student)
Admission Processing Fee	INR 1,100/-
Program duration (semesters)	6
Program fee per semester	INR 16,500/-

IMPORTANT INSTRUCTIONS:

Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of a fee.
The students can also pay the fee via DD drawn in favor of D. Y. Patil University, Navi Mumbai payable at Mumbai.
Please feel free to contact me on 8448444827 for any assistance regarding fee payment.

PROGRAM OUTCOMES

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BBA in Marketing Management is a branch of management that deals with the concepts of business management. It acquaints the students with marketing theories and principles to prepare them for the industry. This program is divided into six semesters. The first four semesters cover subjects common to all programs in BBA. The last two semesters of this program focus solely on marketing as a specialization. The field of marketing is quite diverse as it applies universally to every industry.