
Marketing Analytics Certificate Program
Complete a certification in marketing analytics with the latest cutting-edge curriculum from one of the top 100 Best Global Universities in the world
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Online

4 Months
(Recommended 6-8 hrs/week)

Ranked #8
Executive Education (U.S.)

Mar 31, 2022
Start Date

Zero Cost Emi Options
Available

5 out of 6 Learners
Get Positive Career Growth
About the Program
Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.

Personalized Industry Mentorship
Get personalized career guidance and feedback from an experienced professional.

Globally Relevant Curriculum
Prepare for global excellence with a carefully designed curriculum to propel your marketing career. Be a marketing leader in a world engulfed by powerful data sources.

Student Support
24/7 student support available via email or use the Call Back option on the platform for a call response in two hours.
Program Overview
Key Highlights

360 degree career support

100+ hours of learning

Global access to job opportunities

10 industry projects, including a capstone

Masterclasses by industry experts

Resume tool and review

Industry-driven curriculum

24/7 support available for queries

Top Subjects
Technical Skills – Predictive modelling, conjoint analysis, clustering, text and image analytics, SEO/SEM analytics
Business Skills – Demand forecasting, CLV measurement, data visualization and storytelling, testing marketing campaigns, optimizing the return on investment (ROI), assessing organizational readiness for a marketing analytics team

Programme Outcomes
Marketing Analyst, Marketing Manager, Digital Marketer, Influencer Marketing Analyst, Marketing Research Analyst, Growth Marketing Analyst, Product Marketer

Who Is This Program For?
Existing marketers: Managers and aspiring managers looking to accelerate their careers in data-driven marketing. Anyone looking to build a career in digital marketing, brand management, category management, or P&L management.
Mid-senior business professionals: Anyone aspiring for senior marketing roles, senior business roles. Anyone aspiring to head a consumer insights/market intelligence/business intelligence team.

Minimum Eligibility
High school graduation with working proficiency in English
– No minimum work experience

Marketing Analytics Certificate
Complete all the courses successfully to obtain this recognition from Emory University Goizueta Business School.
- Earn a certificate in marketing analytics
- Become a part of Emory Executive Education’s community
- Receive training from a globally recognized university
- Gain demonstrable skills in marketing analytics
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Data Science

Learning Support
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Doubt Resolution
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Networking
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Industry Mentors
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalized feedback on improvement
Student Support
- Available all days 9 AM – 9 PM IST.
- For urgent queries, use the Call Back option on the platform.

Q&A Forum
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
Expert Feedback
- Personalized expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts

upGrad BaseCamp
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Industry Networking
- Fun-packed, informative, and career-building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni

Our Learners Work At
Top companies from all around the world have recruited upGrad alumni






Program Fee – Indian Residents
Rs. 1,50,000 + GST
Standard EMI Plans Starting at ₹5,150.
Frequently Asked Questions
What kind of certification will I get after completion of this course?
How much time do I need to spend to do well in this course?
Can I learn Digital Brand and Advertising through this certification programme from my city?
How do all the industry collaborations add value to this Digital Brand and Advertising Certification Course?
Our industry network has helped us develop and deliver the most industry-relevant content and case projects.
How would these real industry projects help me?
Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Brand and Advertising agencies and companies and put to use the theoretical learning in an experiential manner.
For queries, feedback & assistance
upGrad Learner Support
Disclaimer:
upGrad is India’s largest online higher education company, as per monthly visit data and total visits data for the last 28 days received from similarweb, as on April 13, 2020. Deakin University CRICOS Provider Code 00113B.