About the Program
Best Online Digital Marketing Certificate Programme
This interactive certificate program in digital marketing will help you or your team rapidly learns the fundamentals of successful digital marketing. It will guide you through how to create a structured plan to grow your business using digital marketing. It’s structured using our acclaimed RACE digital marketing planning framework which covers the full customer lifecycle. It is one of the most prominent digital marketing courses that allows you to have an in-depth knowledge of digital marketing methods so as to implement the best one in practical life.
- Create a structured digital marketing plan and budget
- Identify the correct measures to set objectives and evaluate digital marketing
- Review and prioritize the strategic options for boosting customer acquisition, conversion, and retention using digital marketing
- Understand and follow the practical success factors to improve results from digital marketing
With DPU COL’s digital marketing courses, one will be able to analyze and understand the marketing strategies for brands of various categories as per the requirements and marketing norms
Digital Marketing Program Structure
Introduction to Digital Marketing
Search Engine Optimization
Integrated Marketing Communication
Social Media Marketing
Emerging Trends in Information Technology
DY Patil University, Pune
Offers Online MBA Degree + Value added international courses
Key Program Features
An enriching learning experience should be engaging and stimulating.
Learn how to develop workplace strategies that enhance technology and people to build sustainable ecosystems
Future workplaces are all about leveraging talent and technology optimally. Learn how to use this to transform existing synergy
Data is the foundation for decision making. Understand how to critically analyse data to produce tactical insights
Learn the art of communication and negotiation to bring about change. Understand the role of power and politics in decision-making process
Develop your problem-solving skills in a practical way. Work on real-world projects to enhance your ability to research, analyze and generate insights
Certificate Programme Fees in Digital Marketing
|Student Category||Scholarship||Total Fee|
|Indian – Civilian||NA||₹ 28,000|
|Indian Defence / Differently Abled||Tuition Fee (5 % Scholarship)||₹ 26,750|
|DPU Staff / Alumni||Tuition Fee (15 % Scholarship)||₹ 24,250|
|International Students||NA||$ 625|
Wait no more, break down barriers to an MBA degree!
We aim to prepare determined professionals to hone future focused capabilities seeked by employers across the globe so that they can accelerate their career growth to its full potential.