Food Photography

Food Photography

Food photographs are used for various applications, ranging from recipe books, hoardings for a restaurant, food packing, menu cards, press ads, and social media. The objective of the photographer is to take mouth-watering photographs to allure the appetite of the consumer. This is achieved by the efforts of a team of expert chefs, food stylists, an art director,s and an expert photographer who understands the delicate nature of food and knows how to bring them out in his photograph.

 

Food Photography Structure

OVERVIEW

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Food photographs are used for various applications, ranging from recipe books, hoardings for a restaurant, food packing, menu cards, press ads, and social media. The objective of the photographer is to take mouth-watering photographs to allure the appetite of the consumer. This is achieved by the efforts of a team of expert chefs, food stylists, an art director,s and an expert photographer who understands the delicate nature of food and knows how to bring them out in his photograph.

The Colour and textures of the food rightly presented in a pleasing manner are the keys to taking these shots. The photographer should also have a basic knowledge of cookery and many times he needs to clip in his or her knowledge during styling and layout.

CURRICULUM

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The six months certification program, Certification in Food Photography is spread across 6 months and includes various modules. The detailed program structure is as follows :

Module I: Introduction to Food Photography
  • Understanding the need for food styling
  • Equipment used for photography
  • Equipment used for food styling
Module II: Basics of camera
  • Types of cameras
  • Types of lenses
  • Types of lights
Module III: Understanding 3 main functions of the camera
  • ISO
  • Shutter Speed
  • Aperture
Module IV: Understanding light and shadow
  • Principals of lights
  • Using natural light
  • One key lighting
  • Two key lighting
  • Three key lighting
  • Hard and Soft lights
  • Low Key
  • High Key
  • Inverse-square law
  • Back Light
  • Side Light
  • Filler
Module V: Food styling for capturing tempting images
  • Cereals with milk for breakfast
  • Chilled Fruit Juices
  • Vegetable Salad
  • Ice Cream Scoops
  • Burger
  • Pull Chesses Pizza
  • Paneer Tikka
  • Sea Food Gravy (Prawns)
  • Chicken Biryani
Module VI: Post Production
  • Use of Adobe Photoshop editing software
  • Opening image and basic color corrections
  • Cropping
  • Selecting a specific area and changing it
  • Working on layers
  • Benefits of masking
  • Sharpening the image using Highpass
  • Resizing image for various applications
  • Understanding types of formats and their uses
  • Using filters
  • creating portfolio

ELIGIBILTY & FEES

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All the students who wish to take admission in the certification program in Food Photography will be charged a fee of INR 50,000( entire program). The university offers the following options for payment of fees:

1. Full Fee Payment
Particulars Amount
Admission Processing Fee INR 1,100/-
Full Fee to be paid INR 50,000/-

2. Payment on a quarterly basis ( 2 installments)
Particulars Amount
Admission Processing Fee INR 1,100/-
Program duration (6 months) 2
Program fee per quarter INR 25,000/-

IMPORTANT INSTRUCTIONS:

  • Pay the fee through the online payment gateway. All major credit cards/debit cards/net banking is accepted for payment of a fee.
  • The students can also pay the fee via DD drawn in favor of D. Y. Patil University, Navi Mumbai payable at Mumbai.
  • Please feel free to contact me on 8448444827 for any assistance regarding fee payment.

WHO ALL CAN APPLY

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The University welcomes applications from all the aspirants who have completed their Higher Secondary Examination (HSC) in any discipline from any recognized university or an equivalent degree recognized by the University Grants Commission with a minimum of 35% marks

  • 10th (SSC) Statement of Marks
  • 12th(HSC) Statement of Marks
  • Photo ID Proof ( PAN card / Passport / Driving License / Election Card )
  • Aadhaar Card
  • 2 Stamp Size photographs(not more than 3 months old)
  • Number of Seats – Open
  • Minimum Age 18 and Maximum no bar

Food Photography

The six months certification program, Certification in Food Photography is spread across 6 months and includes various modules.