BBA – Advertising and Branding
Enquire Now
Eligibility
Pass in the (10+2) examination from State Board / CBSE / NIOS / IGCSE / IB / ICSE recognized by the State or Central Government.
Candidates who are due to appear in the (10+2) examination are also eligible to apply.
Online
Format
Batch Start Date
July 18, 2021
Duration
3 Years
We are Reliable!
Programs recognized by
Awesome! Just a few more details
We’ll be using this information for your application
Why study BBA with Specialization in Advertising and Branding?
A recent study has revealed that around 71% of people prefer to purchase products and services from brands known to them! This means, if a product or service is not a household name, the probability of a consumer choosing it is very low. The chances of an individual winning a lottery are higher than this. While the lottery is a game of chance, a business is not! Instead of relying on a chance for a customer to pick their products or services, companies need to make a conscious effort to be in consumers’ mind space. To capture this mind space, a company needs to build its brand. Building a strong brand value goes a long way in creating a positive association between the consumers and business. Effective branding and advertising now decide the success of a brand. With this specialization, a student will be equipped with the skills to transform a brand and create a niche for it in the market. It will enable students to create and manage brands that resonate with the target audience and thereby generate a loyal customer base.Â
Specialization Highlights
- Strong foundational know-how of advertising and branding of various products and services from different industries
- Thorough understanding of innovative marketing strategies and techniques to identify customer needs
- Achieve the ability to conduct brand research to understand the usage of viral marketing techniques and a host of brand-building methods
- Industry-aligned curriculum that enables students to understand digitalization and its intersection with advertising and branding strategies
- A host of skill enhancement and ability enhancement courses in addition to core courses
- Analyze problems and propose their solutions in real-world scenarios as part of the project work
Specialization Structure
- English
- Business Management
- Financial Management and Accounting
- Project Management
- Business Environment and Regulatory Framework
- Quantitative Techniques for Management
*Â Course matrix subject to change based on emerging industry trends and academic requirements
- Marketing Management
- Organization Behavior & HRM
- Sales and Distribution Management
- Business Finance
- Introduction to Business Analytics
- Communicative English
*Â Course matrix subject to change based on emerging industry trends and academic requirements
- Managerial Economics
- Supply Chain Management
- Design Thinking
- Indian Economy and Policy
- Environmental Science
*Â Course matrix subject to change based on emerging industry trends and academic requirements
- Macroeconomics
- Financial Markets & Instruments
- Branding Fundamentals
- Building Brand Identity
- Entrepreneurship
*Â Course matrix subject to change based on emerging industry trends and academic requirements
- Designing Branding Elements
- Creating Effective Advertisements
- Offline Advertising
- Research Methodology
- Personal & Managerial Effectiveness
*Â Course matrix subject to change based on emerging industry trends and academic requirements
- Operations Management
- Strategic Management
- Online Advertising
- Information Systems for Business
- Ethics & Values
- Research Project
*Â Course matrix subject to change based on emerging industry trends and academic requirements
Value Added Programs on LinkedIn Learning
- Business Analytics by Kumaran Ponnambalam
- Business Law for Managers by Lo Na Williams
- Accounting Foundations: Managerial Accounting by Jim Stice and Kay Stice
- Managerial Economics by Stefan Michel
- Audit and Due Diligence Foundations by Jason Schenker
Fee Plan
| Semester-wise Fee Plan | Year-wise Fee Plan | Total Program Fee Plan * |
| I Sem      Rs.40,000 | I Year      Rs.80,000 | Total   2,28,000/- |
| II Sem      Rs.40,000 | II Year      Rs.80,000 | *5% discount on Complete Program fee payment. |
| III Sem      Rs.40,000 | III Year      Rs.80,000 | |
| IV Sem      Rs.40,000 | ||
| V Sem      Rs.40,000 | ||
| VI Sem      Rs.40,000 |
| Note : One-time Registration Fee: Rs.2000/- |
| Examination Fee (Per Year): Rs. 3000/- |
We offer Liqui Loans to students
- Zero Cost EMI
- No Advance EMI
- EMI options available for 6,8 and 10 months
Learning Methodology
Program delivery follows the prescribed four Quadrants approach resulting in maximum learner engagement. Each course involves approximately 120 hours of learning.
Two-way live online audio-video lectures
Pre-recorded audio-video lecture available on the Learning Management System (LMS)
Multimedia content
Interactions through the discussion forum on the LMS
Exhaustive e-content/printed material for in-depth reference
Self-study activities including assignments, quiz & MCQs, essay-type questions, case study etc.
Experiential learning methods including individual and group projects, programming exercise, dissertation, MOOCs and various
Live Online Lectures
Two-way live online lectures are scheduled during the weekends. Typically 5 – 8 hours of engagement is planned, the schedule of which is communicated well in advance. Faculty and Subject Matter Experts lead these interactive sessions. A recording of these sessions is hosted on the Learning Management System (LMS) for subsequent reference and practice.
Learning Management System
Our LMS platform has been designed to engage and inspire a learner by providing access to all the learning resources including texts, videos, screencasts & lecture recordings; participate in discussion forums; communicate with the faculty and the program team. A leaner has the option to take-up the several quizzes and the MCQs that follow at the end of every unit of the course, track learning progress, submit assignments and much more.
Self-Learning Material
A learner is provided access to an exhaustive tailor-made Self Learning Material (SLM) on the LMS. The SLM will also indicate sources of additional readings and resources available on the internet and on-campus library.
Assessment
Assessment of performance in all courses is based on two components – Internal Assessment and University Examination conducted online at the end of the Semester.
Experiential Learning
The Program emphasizes on Experiential Learning that allows learners to apply concepts learnt in the classroom in simulated and real work situations. This is achieved through Simulation Tools, Platforms & Environments
Case Studies & Assignments
Carefully chosen real-world cases & assignments are both discussed and used as problem-solving exercises during the Program
How to Enroll into the Program?
- Click here to visit the JAIN Online Enrollment Form. Create your login on the Enrolment Platform by entering your unique Email id and create a password of your choice.
- Once you have logged in, you will see a screen showing 4 essential steps to be completed to enroll for the Program of your choice. All the necessary documents are to be submitted as part of the Process.
- At the end of the Enrollment Process ‘Pay Fee’ using Net Banking/ Debit Card/ Credit Card/SBI Collect. Option to submit fee using easy-EMI with 0% interest
- If you are opting for Financial Aid, please select the Financial Aid option during Enquiry. Our Student Support Managers would reach out to you
- Please download the Enrollment Form and Receipt. Enrollment Number is to be used for further Communication with the University
- Our Program Managers would reach out to you for activating your Learning Management System
Career Advancement Services
Our Career Advancement Services Team works tirelessly to Connect our Students with the right Job opportunities. With Years of Experience in Training, Networking and Human Resource skills, the team finds exciting and challenging Job Opportunities for our students in companies of repute through a structured framework
- Online Mentoring Sessions on Weekends
- Doubt Clearing Sessions with Faculty during Live Classes and Discussion Forums
- Dedicated Corporate Relations Team to guide you on the Right Career Path
- Online Sessions on Resume Writing, Personal Branding on Social Media, Interview Preparation and Setting Career Goals
- Live Online Sessions over Weekends from Top Industry Professionals on 25 Key Skills for Success
- Regular Feedback on your Resume and Social Media Profiling
- 1:1 Mock Interview Sessions with Industry Experts
- Connect To Careers e-hire portal helps you apply for relevant jobs and attend interviews Online
- Connect To Careers Job Fairs are Organized to connect with top employers
- Get Access to Industry reports on LinkedIn Insights and Attend Regular Webinars from Industry Professionals on Job Market Insights as part of Connect To Career Series
Frequently Asked Questions
What is the Validity & Credibility of Online Degrees?
Designed as per the University Grants Commission (UGC) Regulations, 2020, JAIN (Deemed-to-be University)’s Online Degree Programmes are recognized at par with on-campus programmes Degrees are widely accepted Worldwide by governments, corporate organizations, and higher education institutions.
What is the Eligibility Criteria to apply for the Program?
- Students who have passed Class 12 in any stream with minimum 50% aggregate (45% for Reserved Category) (10 + 2 Pattern)
- Students who have passed Class 10 and have successfully completed a recognized three years Diploma (10 + 3 Pattern)
How do I Attend Classes?
Live Online Classes are Scheduled on the Weekends for 7 to 8 Hours. Self-Learning Materials in the form of Video and PDF formats are available on the Learning Management System.
How are Examinations Conducted Online?
Examinations are conducted through Online Technology Enabled Proctored mode. The exam pattern comprises of internal and external assessments. The weightage is as follows: Internal(assignments) 30% and External (Semester examination) 70%. Section A- Subjective, Section B- Case Studies and Section C- MCQs
What is the Pass Percentage for this Program?
The minimum passing criteria is 5.5 SGPA(Semester Grade Point Average) and 6 CGPA (Cumulative Grade Point Average.
Do you Offer Placement Assistance?
Yes, We offer placement assistance with JAIN (Deemed-to-be University) Connect To Careers Virtual Job Fair and on Connect To Careers e-Portal, a Digital Platform that can help you expand your job search by allowing you to meet multiple recruiting organizations looking for interns and employees.
Our Hiring Partners
Welcome to Jain University
Jain Online points you towards new horizons and fresh pathways bringing to fore a new line of courses that is industry-relevant with futuristic skill sets.