Outcome Oriented Curriculum
6.5 - 11 Months
Recommended 10 hrs/week
Jun 30, 2021
No Cost EMI
Starting at ₹3,198
Customized Tracks for Sharper Outcomes
Understand DM Basics and setup and run campaigns on 5+ tools
Build, run, analyse and optimise Search and Social Media Campaigns
Maintain a Digital Campaign Calendar and create SEM & SEO audit reports.
Certifications from MICA and Facebook
MICA Alumni Status
Fortnightly Coaching by Industry Mentors
Mock Interviews by Hiring Managers
15 Case Studies and Live Projects
Video Library with 70+ Tools
Personalised Resume Feedback
No Cost EMI Option
Top Skills You Will learn
SEO, SEM, Social Media and Content Marketing, Branding, Marketing Analytics
Digital Marketing Manager, SEM Manager, SEO Specialist, Social Media and Content Manager
Who Is This Programme For?
Freshers, Traditional Marketers, Entrepreneurs, Brand and Communication Managers, Sales Professionals
Bachelor’s or Equivalent Degree
Digital Marketing Platforms and Tools
Advanced Certificate from MICA and upGrad
Complete all the modules successfully and receive an Advanced Certificate in Digital Marketing and Communication and Alumni Status. Join a vibrant digital marketing community and become part of one of India’s top marketing universities.
- Advanced Certificate from MICA
- Join MICA alumni network
- Easily shareable across LinkedIn, Naukri, etc.
- Valedictorian ceremony at the MICA campus
Certificate of Completion from Facebook
Upon running the FB campaigns and completing of the Facebook module, you will receive an official certification from Facebook and upGrad in business growth using FB.
- Run, measure and optimize ads on Facebook, Google Search, and Display
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Data Science
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalised feedback on improvement
- Available all days 9 AM – 9 PM IST.
- For urgent queries, use the Call Back option on the platform.
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
- Personalized expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- Fun-packed, informative and career-building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
- Live sessions by experts on various industry topics
- One-on-one discussion and feedback sessions with industry mentors
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
There are 4 simple steps in the Admission Process which are detailed below:
Apply by filling a simple application form.
Candidates will be shortlisted based on application submitted
Pay & Start Learning
An offer letter will be rolled out to the select few candidates. Secure your seat by paying the admission fee.
Program Fee – Indian Residents
87,750 + Taxes
No Cost EMI available
“The course justifies every penny charged and is an investment that reaps benefits once we enter the market after course completion.“
“The course is interesting and engaging and is well put together as a package. Course curriculum is designed by MICA and provides relevant insights and learnings by industry experts, which is the value proposition of the course.“
“upGrad and MICA are definitely needed for the evolution from just being a marketer to being a truly holistic marketer who is ready for the future of communications.“
Frequently Asked Questions
How many specialisations can I choose?
You can choose up to 4 specializations. Choosing one specialization is mandatory and is part of the base programme experience, which is priced at ₹87,750 + taxes.
How is this digital marketing certification different from others?
- It is a combination of a core programme in Digital Marketing for 5 months, plus a choice of 4 specialisations. This involves rigorous training that will teach you all aspects of digital marketing and any specialization you choose.
- Advanced Certificate and alumni status of MICA, one of the leading colleges for marketing in Asia.
- One-on-one career or business mentoring, to help you fulfill your personal objective behind joining this programme.
- 10 case studies based on actual marketing campaigns and delivered online by experts from leading companies such as Star India, Zivame, HCL, Thomas Cook etc.
- 10 extensive projects where you get your hands dirty and get one-on-one personal feedback.
- Learn both from experienced MICA Faculty and from global leaders in Marketing incl. Cambridge Faculty, Facebook, HCL Technologies, Star India etc.
What kind of certification will I get after completion of this course?
Post this programme, you will get an Advanced Certificate in Digital Marketing and Communication from MICA & upGrad. You will also receive certification in the specialisation that you choose. For example, if you choose Marketing Analytics as your specialisation, then you will receive two certificates from MICA and upGrad: One describing your successful completion of the Digital Marketing course and the second certification describing your successful completion of Marketing Analytics.
Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments. To an employer, this will serve as a much more indicative proof of your abilities than a usual programme completion certificate.
In addition, you will also get an exclusive certificate from Facebook, highlighting your expertise in Digital Marketing using Facebook organic and paid strategies.
How much time do I need to spend to do well in this course?
This programme will require 7-9 hours of engagement per week, which is flexible, for the duration of the programme ( 5 months).
Overall, this programme will have 50 hours of video content (~ 2.5 hours per week) broken down into small easy-to-complete segments that you can watch on the go across devices. The remaining hours of engagement will be a mix of industry projects, live instructor sessions, mentoring sessions and online and offline meetups.
Can I learn Digital Marketing through this certification programme from my city?
This Advanced Certificate in Digital Marketing and Communication programme has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune and many more. The mode of delivery is online. However, there are networking sessions and student meet-ups organised in major cities every 3 months.
For queries, feedback & assistance
upGrad Learner Support
upGrad is India’s largest online higher education company, as per monthly visit data and total visits data for the last 28 days received from similarweb, as on April 13, 2020. Deakin University CRICOS Provider Code 00113B.