(Recommended 6-8 hrs/week)
Jun 30, 2021
MICA Alumni Base
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About the Program
Master Digital Branding & Advertising from one of the top B-schools in India. Get personalised student support, timely doubt resolution and much more from upGrad.
Networking with MICA + upGrad Digital Marketing Alumni Base
Be a part of the 5000+ Digital Marketing professionals community from MICA & upGrad along with MICA Alumni Status
360 Degree Career Assistance
Receive 1:1 Career Counselling Sessions, Mock Interviews and Resume Building support from our career coaches.
Student support available 09 AM to 09 PM IST via email or use the Call Back option on the platform to get a response within 2 working hours.
Certification from one of the top B-schools in India
Top rated teaching faculty and instructors
Alumni status by MICA
Support available all days 9 AM - 9 PM IST for queries
Specialise in key marketing domains of Branding and Advertising
Learn while you earn through 100% online format
Placement assistance by upGrad
Timely doubt resolution and discussion forums
Brand Management: Branding Fundamentals, Customer Centricity, Brand identity, Brand Experience, Re-branding, FMCG Branding, Brand Brief Writing, Careers in Branding and much more.
Advertising and Communications: Integrated Marketing Communications, Media Planning and Buying – Programmatic, Social Media Marketing, Print V/S Online Ad Strategies, Brand and Agency, Careers in Advertising and much more.
Mid-Management Marketing and Ad professionals will be able to upskill themselves on the Traditional Branding and Communication aspects + gain a digital perspective on both the functions with hands-on knowledge of latest tools and technology.
Who Is This Programme For?
Ideal for professionals with 2+ years of experience in executive positions in Sales and Marketing, Copywriting, Advertising, Market Research, PR, and Branding.
Bachelor’s Degree from any University in any field.
Advanced Certificate in Digital Branding & Advertising from MICA
Complete all the modules successfully and receive a Certificate and Alumni Status. Join a vibrant community of marketing professionals and become part of one of India’s top marketing universities.
- Top Marketing B-school in the country
- Alumni status from MICA
- Get the latest updates about the trends and techniques of Branding and Advertising in the Digital Space
The upGrad Advantage
Strong hand-holding with dedicated support to help you master Data Science
- Receive unparalleled guidance from industry mentors, teaching assistants and graders
- Receive one-on-one feedback on submissions and personalized feedback on improvement
- Available all days 9 AM – 9 PM IST.
- For urgent queries, use the Call Back option on the platform.
- Timely doubt resolution by industry experts and peers
- 100% expert verified responses to ensure quality learning
- Personalized expert feedback on assignments and projects
- Regular live sessions by experts to clarify concept-related doubts
- Fun-packed, informative and career building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
- Fun-packed, informative, and career-building workshops, including sessions by industry professionals and professors
- Group activities with your peers and alumni
Our Learners Work At
Top companies from all around the world have recruited upGrad alumni
Program Fee – Indian Residents
Rs. 1,50,000 + GST
Standard EMI Plans Starting at ₹5,150.
Frequently Asked Questions
What kind of certification will I get after completion of this course?
Post this programme, you will get a Advanced Certificate in Digital Branding & Advertising from MICA & upGrad. Along with this, you will receive a comprehensive report of your skills and competencies relevant to digital marketing derived from all your assignments.
How much time do I need to spend to do well in this course?
This programme will require 6-8 hours of engagement per week, which is flexible, for the duration of the programme (6 months).
Can I learn Digital Brand and Advertising through this certification programme from my city?
This Certification Programmes from MICA and upGrad has trained aspiring professionals from across cities, such as Delhi, Gurgaon, Bangalore, Mumbai, Chennai, Hyderabad, Noida, Pune, and many more. The mode of delivery is online.
How do all the industry collaborations add value to this Digital Brand and Advertising Certification Course?
In line with our mission to develop extremely industry-relevant online programs for working professionals, we have involved leading industry professionals at every stage of the program development. These individuals have decades of experience powering marketing at the Brand Managers / Advertising leader level and driving ROI across continents.
Our industry network has helped us develop and deliver the most industry-relevant content and case projects.
How would these real industry projects help me?
Our programs have a strong experiential component that would prepare you to apply your learning on the job. Learn – Experience – Apply.
Cases and industry projects will help you experience real-life challenges in marketing. These will enable you to step into the shoes of leading Brand and Advertising agencies and companies and put to use the theoretical learning in an experiential manner.
For queries, feedback & assistance
upGrad Learner Support
upGrad is India’s largest online higher education company, as per monthly visit data and total visits data for the last 28 days received from similarweb, as on April 13, 2020. Deakin University CRICOS Provider Code 00113B.